{"id":7871,"date":"2010-04-28T14:23:37","date_gmt":"2010-04-28T17:23:37","guid":{"rendered":"http:\/\/www.walcordeiro.com.br\/v1\/?p=7871"},"modified":"2010-04-28T14:23:37","modified_gmt":"2010-04-28T17:23:37","slug":"petrobras-fica-entre-as-marcas-mais-valiosas-do-mundo-google-lidera","status":"publish","type":"post","link":"https:\/\/www.walcordeiro.com.br\/v1\/2010\/04\/28\/petrobras-fica-entre-as-marcas-mais-valiosas-do-mundo-google-lidera\/","title":{"rendered":"Petrobras fica entre as marcas mais valiosas do mundo; Google lidera"},"content":{"rendered":"

Do Estad\u00e3o<\/em><\/strong><\/p>\n

A Petrobras entrou para o ranking \u201c2010 BrandZ Top 100<\/a><\/strong>\u201d, da Millward Brown Optimor, que apresenta as cem marcas mais valiosas do mundo. A empresa estr\u00e9ia na 73\u00aa posi\u00e7\u00e3o, com sua marca avaliada em US$ 9,7 bilh\u00f5es.<\/p>\n

Al\u00e9m da petrol\u00edfera, o Brasil tem apenas mais um representante na lista, o Bradesco, que j\u00e1 aparecia no ano passado na 98\u00aa posi\u00e7\u00e3o e permanece no mesmo lugar. A marca do banco vale US$ 7,4 bilh\u00f5es, segundo a pesquisa, uma alta de 13% em rela\u00e7\u00e3o aos US$ 6,6 bilh\u00f5es verificados no levantamento anterior.<\/p>\n\n\n\n\n
RADACON\u00d4MICO NO TWITTER<\/strong><\/td>\n<\/tr>\n
\"\"\u00a0Acompanhe: @radar_economia
\nhttp:\/\/twitter.com\/radar_economia<\/a><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

O topo do ranking mundial continua intacto nas m\u00e3os do Google, marca avaliada em US$ 114,3 bilh\u00f5es (alta de 14% sobre um ano antes), bem \u00e0 frente do vice-l\u00edder, a IBM (US$ 86,3 bilh\u00f5es).<\/p>\n

Apple passa Microsoft<\/strong><\/p>\n

Abaixo do Google, a disputa entre as empresas \u2013 todas de tecnologia, at\u00e9 o quarto lugar \u2013 est\u00e1 embolada. A Apple subiu tr\u00eas posi\u00e7\u00f5es e agora \u00e9 a terceira marca mais valiosa do mundo, avaliada em US$ 83,1 bilh\u00f5es. Com isso, a empresa da ma\u00e7\u00e3 passou a arquirrival Microsoft, que estava em segundo lugar no ano passado e agora caiu para o quarto, valendo US$ 73,3 bilh\u00f5es.<\/p>\n

Bancos sobem; carros descem<\/strong><\/p>\n

Apesar do clima de desconfian\u00e7a que se gerou com o estouro da crise internacional no final de 2008, em 2009 (ano a que se refere o ranking) as marcas que mais ganharam valor foram as das institui\u00e7\u00f5es financeiras, segundo uma an\u00e1lise do Financial Times<\/strong> <\/a>sobre a pesquisa. Em conjunto, elas aumentaram o seu valor em 12%. Em seguida, v\u00eam cerveja (10%), tecnologia (6%) e fast-food (1%).<\/p>\n

O setor cujas marcas mais perderam valor foi o de carros, com queda de 15%. Seguros (perda de 7%) e caf\u00e9 (6%) aparecem em seguida entre as que tiveram pior desempenho.<\/p>\n

Brics est\u00e3o presentes<\/strong><\/p>\n

A \u00cdndia teve neste ano sua primeira marca a aparecer no ranking, a ICICI, em 45\u00ba lugar. Com isso, pela primeira vez os quatro pa\u00edses emergentes que formam o grupo dos Brics (Brasil, R\u00f9ssia, \u00cdndia e China) est\u00e3o representados no ranking.<\/p>\n

Conhe\u00e7a as marcas mais valiosas do mundo, segundo o ranking 2010 BradZ Top 100:<\/strong><\/p>\n\n\n<\/col>\n<\/col>\n<\/col>\n<\/colgroup>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Posi\u00e7\u00e3o\u00a0<\/td>\nMudan\u00e7a ante 2009<\/td>\nMarca\u00a0<\/td>\nValor em\u00a02010 (US$ bi)\u00a0<\/td>\n<\/tr>\n
1<\/td>\n=<\/td>\nGoogle<\/td>\n114,260<\/td>\n<\/tr>\n
2<\/td>\n2<\/td>\nIBM<\/td>\n86,383<\/td>\n<\/tr>\n
3<\/td>\n3<\/td>\nApple<\/td>\n83,153<\/td>\n<\/tr>\n
4<\/td>\n-2<\/td>\nMicrosoft<\/td>\n76,344<\/td>\n<\/tr>\n
5<\/td>\n-2<\/td>\nCoca-Cola1<\/sup>\u00a0<\/td>\n67,983<\/td>\n<\/tr>\n
6<\/td>\n-1<\/td>\nMcDonald\u2019s<\/td>\n66,005<\/td>\n<\/tr>\n
7<\/td>\n3<\/td>\nMarlboro<\/td>\n57,047<\/td>\n<\/tr>\n
8<\/td>\n-1<\/td>\nChina Mobile<\/td>\n52,616<\/td>\n<\/tr>\n
9<\/td>\n-1<\/td>\nGE<\/td>\n45,054<\/td>\n<\/tr>\n
10<\/td>\n-1<\/td>\nVodafone<\/td>\n44,404<\/td>\n<\/tr>\n
11<\/td>\n1<\/td>\nICBC<\/td>\n43,927<\/td>\n<\/tr>\n
12<\/td>\n5<\/td>\nHP<\/td>\n39,717<\/td>\n<\/tr>\n
13<\/td>\n-2<\/td>\nWalmart\u00a0<\/td>\n39,421<\/td>\n<\/tr>\n
14<\/td>\n2<\/td>\nBlackBerry<\/td>\n30,708<\/td>\n<\/tr>\n
15<\/td>\n11<\/td>\nAmazon<\/td>\n27,459<\/td>\n<\/tr>\n
16<\/td>\n-1<\/td>\nUPS<\/td>\n26,492<\/td>\n<\/tr>\n
17<\/td>\n4<\/td>\nTesco<\/td>\n25,741<\/td>\n<\/tr>\n
18<\/td>\n18<\/td>\nVisa<\/td>\n24,883<\/td>\n<\/tr>\n
19<\/td>\n6<\/td>\nOracle<\/td>\n24,817<\/td>\n<\/tr>\n
20<\/td>\n14<\/td>\nVerizon Wireless<\/td>\n24,675<\/td>\n<\/tr>\n
21<\/td>\n-2<\/td>\nSAP<\/td>\n24,291<\/td>\n<\/tr>\n
22<\/td>\n6<\/td>\nAT&T\u00a0<\/td>\n23,714<\/td>\n<\/tr>\n
23<\/td>\n7<\/td>\nHSBC<\/td>\n23,408<\/td>\n<\/tr>\n
24<\/td>\n3<\/td>\nBank of China<\/td>\n21,960<\/td>\n<\/tr>\n
25<\/td>\n-7<\/td>\nBMW<\/td>\n21,816<\/td>\n<\/tr>\n
26<\/td>\n-12<\/td>\nToyota<\/td>\n21,769<\/td>\n<\/tr>\n
27<\/td>\n-3<\/td>\nChina Construction Bank<\/td>\n20,929<\/td>\n<\/tr>\n
28<\/td>\n-6<\/td>\nGillette<\/td>\n20,663<\/td>\n<\/tr>\n
29<\/td>\n=<\/td>\nLouis Vuitton\u00a0<\/td>\n19,781<\/td>\n<\/tr>\n
30<\/td>\n7<\/td>\nWells Fargo<\/td>\n18,746<\/td>\n<\/tr>\n
31<\/td>\n7<\/td>\nSantander<\/td>\n18,012<\/td>\n<\/tr>\n
32<\/td>\n\u00a0=\u00a0<\/td>\nNintendo2<\/sup><\/td>\n17,834<\/td>\n<\/tr>\n
33<\/td>\n-2<\/td>\nPampers<\/td>\n17,434<\/td>\n<\/tr>\n
34<\/td>\nNew<\/td>\nBP<\/td>\n17,283<\/td>\n<\/tr>\n
35<\/td>\n-2<\/td>\nCisco<\/td>\n16,719<\/td>\n<\/tr>\n
36<\/td>\n12<\/td>\nRBC<\/td>\n16,608<\/td>\n<\/tr>\n
37<\/td>\n4<\/td>\nBank of America<\/td>\n16,393<\/td>\n<\/tr>\n
38<\/td>\n14<\/td>\nBudweiser3<\/sup><\/td>\n15,991<\/td>\n<\/tr>\n
39<\/td>\nNew<\/td>\nExxonMobil<\/td>\n15,476<\/td>\n<\/tr>\n
40<\/td>\nNew<\/td>\nShell<\/td>\n15,112<\/td>\n<\/tr>\n
41<\/td>\n-21<\/td>\nDisney<\/td>\n15,000<\/td>\n<\/tr>\n
42<\/td>\n5<\/td>\nCarrefour<\/td>\n14,980<\/td>\n<\/tr>\n
43<\/td>\n-30<\/td>\nNokia<\/td>\n14,866<\/td>\n<\/tr>\n
44<\/td>\n-1<\/td>\nAccenture<\/td>\n14,734<\/td>\n<\/tr>\n
45<\/td>\nNew<\/td>\nICICI<\/td>\n14,454<\/td>\n<\/tr>\n
46<\/td>\n4<\/td>\nHonda<\/td>\n14,303<\/td>\n<\/tr>\n
47<\/td>\n9<\/td>\nColgate<\/td>\n14,224<\/td>\n<\/tr>\n
48<\/td>\n-25<\/td>\nIntel<\/td>\n14,210<\/td>\n<\/tr>\n
49<\/td>\n-4<\/td>\nL\u2019Or\u00e9al\u00a0<\/td>\n14,129<\/td>\n<\/tr>\n
50<\/td>\n3<\/td>\nOrange<\/td>\n14,018<\/td>\n<\/tr>\n
51<\/td>\nNew<\/td>\nPetroChina\u00a0<\/td>\n13,935<\/td>\n<\/tr>\n
52<\/td>\n-6<\/td>\nAmerican Express<\/td>\n13,912<\/td>\n<\/tr>\n
53<\/td>\n-13<\/td>\nMercedes<\/td>\n13,736<\/td>\n<\/tr>\n
54<\/td>\n-5<\/td>\nCiti\u00a0<\/td>\n13,403<\/td>\n<\/tr>\n
55<\/td>\n8<\/td>\nT-Mobile<\/td>\n13,010<\/td>\n<\/tr>\n
56<\/td>\n-1<\/td>\nBBVA<\/td>\n12,977<\/td>\n<\/tr>\n
57<\/td>\n-18<\/td>\nNTT DoCoMo\u00a0<\/td>\n12,969<\/td>\n<\/tr>\n
58<\/td>\n-14<\/td>\nPepsi4<\/sup><\/td>\n12,752<\/td>\n<\/tr>\n
59<\/td>\n=\u00a0<\/td>\nNike<\/td>\n12,597<\/td>\n<\/tr>\n
60<\/td>\n2<\/td>\nMovistar\u00a0<\/td>\n12,434<\/td>\n<\/tr>\n
61<\/td>\n5<\/td>\nChase<\/td>\n12,426<\/td>\n<\/tr>\n
62<\/td>\n-5<\/td>\nTarget<\/td>\n12,148<\/td>\n<\/tr>\n
63<\/td>\n-5<\/td>\nH&M<\/td>\n12,131<\/td>\n<\/tr>\n
64<\/td>\n-4<\/td>\nSubway<\/td>\n12,032<\/td>\n<\/tr>\n
65<\/td>\n-30<\/td>\nPorsche<\/td>\n12,021<\/td>\n<\/tr>\n
66<\/td>\n-24<\/td>\nDell<\/td>\n11,938<\/td>\n<\/tr>\n
67<\/td>\n20<\/td>\nMasterCard<\/td>\n11,659<\/td>\n<\/tr>\n
68<\/td>\n33<\/td>\nSamsung<\/td>\n11,351<\/td>\n<\/tr>\n
69<\/td>\nNew<\/td>\nTelcel\u00a0<\/td>\n10,850<\/td>\n<\/tr>\n
70<\/td>\n7<\/td>\nO2<\/sub><\/td>\n10,593<\/td>\n<\/tr>\n
71<\/td>\n-10<\/td>\nTD<\/td>\n10,274<\/td>\n<\/tr>\n
72<\/td>\n-1<\/td>\nMTS<\/td>\n9,723<\/td>\n<\/tr>\n
73<\/td>\nNew<\/td>\nPetrobras\u00a0<\/td>\n9,675<\/td>\n<\/tr>\n
74<\/td>\n-5<\/td>\nFedEx<\/td>\n9,418<\/td>\n<\/tr>\n
75<\/td>\n32<\/td>\nBaidu\u00a0<\/td>\n9,356<\/td>\n<\/tr>\n
76<\/td>\n-22<\/td>\nEbay<\/td>\n9,328<\/td>\n<\/tr>\n
77<\/td>\n-26<\/td>\nSiemens<\/td>\n9,293<\/td>\n<\/tr>\n
78<\/td>\n10<\/td>\nGoldman Sachs<\/td>\n9,283<\/td>\n<\/tr>\n
79<\/td>\n-15<\/td>\nWrigley\u2019s<\/td>\n9,201<\/td>\n<\/tr>\n
80<\/td>\n-4<\/td>\nZara\u00a0<\/td>\n8,986<\/td>\n<\/tr>\n
81<\/td>\n-11<\/td>\nHome Depot<\/td>\n8,971<\/td>\n<\/tr>\n
82<\/td>\n-3<\/td>\nRed Bull5<\/sup><\/td>\n8,917<\/td>\n<\/tr>\n
83<\/td>\n-9<\/td>\nAldi<\/td>\n8,747<\/td>\n<\/tr>\n
84<\/td>\n-17<\/td>\nNissan<\/td>\n8,607<\/td>\n<\/tr>\n
85<\/td>\n4<\/td>\nStarbucks6<\/sup><\/td>\n8,490<\/td>\n<\/tr>\n
86<\/td>\n-4<\/td>\nHerm\u00e8s\u00a0<\/td>\n8,457<\/td>\n<\/tr>\n
87<\/td>\n3<\/td>\nBarclays<\/td>\n8,383<\/td>\n<\/tr>\n
88<\/td>\nNew<\/td>\nUS Bank<\/td>\n8,377<\/td>\n<\/tr>\n
89<\/td>\n-11<\/td>\nStandard Chartered<\/td>\n8,327<\/td>\n<\/tr>\n
90<\/td>\n-10<\/td>\nChina Merchants Bank<\/td>\n8,236<\/td>\n<\/tr>\n
91<\/td>\n=\u00a0<\/td>\nState Farm<\/td>\n8,214<\/td>\n<\/tr>\n
92<\/td>\n-20<\/td>\nBeeline<\/td>\n8,160<\/td>\n<\/tr>\n
93<\/td>\n-10<\/td>\nJP Morgan<\/td>\n8,159<\/td>\n<\/tr>\n
94<\/td>\n8<\/td>\nSony7<\/sup>\u00a0<\/td>\n8,147<\/td>\n<\/tr>\n
95<\/td>\n-3<\/td>\nMorgan Stanley<\/td>\n8,003<\/td>\n<\/tr>\n
96<\/td>\n-31<\/td>\nAuchan\u00a0<\/td>\n7,848<\/td>\n<\/tr>\n
97<\/td>\n-11<\/td>\nGucci<\/td>\n7,588<\/td>\n<\/tr>\n
98<\/td>\n=\u00a0<\/td>\nBradesco\u00a0<\/td>\n7,450<\/td>\n<\/tr>\n
99<\/td>\n-24<\/td>\nAvon<\/td>\n7,293<\/td>\n<\/tr>\n
100<\/td>\n-1<\/td>\nTim\u00a0<\/td>\n7,280<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Do Estad\u00e3o A Petrobras entrou para o ranking \u201c2010 BrandZ Top 100\u201d, da Millward Brown Optimor, que apresenta as cem marcas mais valiosas do mundo. A empresa estr\u00e9ia na 73\u00aa posi\u00e7\u00e3o, com sua marca avaliada em US$ 9,7 bilh\u00f5es. Al\u00e9m da petrol\u00edfera, o Brasil tem apenas mais um representante na lista, o Bradesco, que j\u00e1 aparecia no ano passado na 98\u00aa posi\u00e7\u00e3o e permanece no mesmo lugar. A marca do banco vale US$ 7,4 bilh\u00f5es, segundo a pesquisa, uma alta de 13% em rela\u00e7\u00e3o aos US$ 6,6 bilh\u00f5es verificados no levantamento anterior.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[6],"tags":[753,664],"class_list":["post-7871","post","type-post","status-publish","format-standard","hentry","category-noticias","tag-google","tag-petrobras"],"acf":[],"views":1190,"_links":{"self":[{"href":"https:\/\/www.walcordeiro.com.br\/v1\/wp-json\/wp\/v2\/posts\/7871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.walcordeiro.com.br\/v1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.walcordeiro.com.br\/v1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.walcordeiro.com.br\/v1\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.walcordeiro.com.br\/v1\/wp-json\/wp\/v2\/comments?post=7871"}],"version-history":[{"count":1,"href":"https:\/\/www.walcordeiro.com.br\/v1\/wp-json\/wp\/v2\/posts\/7871\/revisions"}],"predecessor-version":[{"id":7879,"href":"https:\/\/www.walcordeiro.com.br\/v1\/wp-json\/wp\/v2\/posts\/7871\/revisions\/7879"}],"wp:attachment":[{"href":"https:\/\/www.walcordeiro.com.br\/v1\/wp-json\/wp\/v2\/media?parent=7871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.walcordeiro.com.br\/v1\/wp-json\/wp\/v2\/categories?post=7871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.walcordeiro.com.br\/v1\/wp-json\/wp\/v2\/tags?post=7871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}